Search Engine Land recently had a short post in which they said that Google had announced that Social Signals were irrelevant in ranking sites. I only glanced over it at the time but something about it niggled at me. It just didn’t feel right.
So what was the issue?
Well, it turns out that Google never actually said they don’t take social signals into account. In video referenced by Google, Matt Cutts actually said that they do not take the popularity of the social account into consideration. But they do treat each page on an account (such as a Twitter page) as it’s own page. And therefore Social Popularity of the post does come into play, since a post that goes viral gets mentioned on thousands if not millions of pages.
I think this is what most people in the SEO community understood anyway so it’s not going to come as a surprise. But its worth clarifying since SearchEngineLand is so influential.